About

CEO & PRESIDENT

Deanna McCoy is a seasoned communication professional with extensive experience in consumer public relations, celebrity publicity, social media, content creation and internal communications. Currently, Deanna manages public relations, social media, content and communication programs for a number of clients across the tech, nonprofit, health and wellness and consumer goods industries.

Prior to that, Deanna worked as the Associate Director of Public Relations at Nutrisystem, Inc., where she was responsible for brand and celebrity publicity securing press for Nutrisystem, South Beach Diet and brand ambassadors including Marie Osmond, Dan Marino, Melissa Joan Hart, Soleil Moon Frye, Jessie James Decker and Genie Francis. Deanna started her career at Vault Communications, a full service PR and marketing firm in Philadelphia, where she worked on client accounts including Kiwi Shoe Care, AMResorts, Arrow Exterminators and Wawa Welcome America.

Deanna has secured both national and regiional media outlets, including The Drew Barrymore Show, Good Morning America, People Magazine, First for Women, US Weekly and more. She has also been in charge of celebrity and influencer social media as well as planned and executed corporate and celebrity events including book and album launch parties. Deanna prides herself on being one with the details and leaves no stone unturned.

She has a Bachelor of Arts in Communication from the University of Scranton. She currently lives in Hatfield, Pennsylvania with her husband and two children.